For some unfathomable reason, it’s become easier to crush the spirit of other women. To make nasty comments about her or chip away at her confidence slowly with backhanded compliments and wisecracks. We’ve allowed this behaviour to continue for far too long and on this Freedom Day, there is no better time to examine our behaviour towards other women and start to make a change.
“I am because you are, and you are, because I am”- this encompasses the very essence of Ubuntu and is a saying that my mother would repeat throughout my years of schooling. I didn’t quite understand what she meant then but now I know it means that we are all connected. My success is your success and your failure is mine. Put in another way, “Because I am a woman, I must make unusual efforts to succeed. If I fail, no one will say, ‘She doesn’t have what it takes.’ They will say, ‘Women don’t have what it takes.'” – Clare Boothe Luce.
Empowering women has been a passion of mine since I can remember which is why I was so honoured to be part of the Surf Auto media launch recently.
In the run up to the event I had no idea what to expect. The invite was vague other than to ask guests to attend dazzling in white, and the organisers weren’t giving away anything. When I arrived at the 12 Apostles Hotel and Spa, I was greeted by a woman who has unknowingly inspired me to reach for the stars, the gorgeous and humble Jo-Ann Strauss. The venue was simply angelic, decorated in white from top to bottom. The guest list consisted of a handful of women in the media industry including Leigh-Anne Williams, Bailey Schneider, Twala N’gambi and the official brand ambassador for Surf Auto, Carol Tshabalala.
We were treated to the launch of the new Surf Auto product which promises to keep whites bright wash after wash and were asked to put this to the test. Each one of us received a dazzling white Black Coffee dress which we were asked to wear for a day. Thereafter, we would wash the dress with Surf Auto and pass it on to a woman who has inspired us with her outlook on life, her attitude in succeeding in a male dominated world, etc. This woman will do the same and as the dress travels from one inspiring woman to another, it will continue to dazzle in white while it reaches at least five women and creates a rich tapestry.
In support of this campaign which at its heart promotes the empowerment of women, I’ll be passing my dress on to a woman that has inspired me to be the best that I can be. Join in on the spirit of this campaign by telling the inspiring women in your life how they have helped shape the person that you are. Let’s share the love.
It’s that moment when you have all eyes on you and you’re wearing a gorgeous, pristine white dress.
It’s that moment when your hard work has paid off and you’re ready to launch yourself to the next level of your life and career.
It’s that moment when you put on your game face.
It’s that moment when you persevere against all odds.
It’s that moment when you show that you’ve got what it takes – and then some.
When the moment arrives, will you dare to wear white no matter what?