While judging a fashion show at North Link College not too long ago, I was reminded how rich we are with talent in our local fashion industry. It was an absolute honour to judge the show which featured top-notch garments of up and coming designers. I recall looking up at the models strutting gorgeous creations down the ramp and right then and there committed to not only consciously support home-grown talent but encourage others to do the same. In light of this, I didn’t think twice when I received an invite to be part of the Wear South African (Wear SA) campaign.
The campaign, an initiative of the Southern African Clothing and Textile Workers Union (SACTWU), calls on South Africans to make informed choices and check the label when buying that little black dress, or searching for the perfect ‘meet the parents’ outfit.
One of my favourite aspects of this campaign was the fashion shows that were held at a number of malls in and around Cape Town. These shows aimed to create awareness and encourage interest in the local fashion industry, and featured the versatile and affordable creations of emerging designers.
I had the pleasure of interviewing Jimmy Nevis who performed at the Cape Gate fashion show. He explained that he is happy to be part of a campaign that puts the spotlight on local designers, something which he is passionate about: “Overall when they win, we win. It’s all about boosting our economy and our people, and getting people to think South Africa before they think anything else.”
So next time you hit the shops, be sure to check the label and support our talented, local fashion designers.
Keep your eye on my blog for updates on the Wear SA campaign.
Your friend in fashion